Exhibition & Events Sales Executive

Office based in Edinburgh for at least 3 days with flexibility to work homed based for 2 days if desired after a qualifying period.

Selling a range of event and exhibitions space on a network of established, successful and growing Food and Drink festivals. The events take place throughout the Summer at outdoor venues around the UK.

The Company

• An established Media and Events organisation with the UK’s biggest food and drink festivals.
• Their innovative festivals provide specialist food and drink exhibitors with the opportunity to place their produce directly in the hands of potential customers.
• These high profile events bring together food and drink brands, artisan producers, food connoisseurs, TV chefs, local chefs and Michelin star chefs, high profile music bands in a festival of fun, food and drink, with tastings and demonstrations.
• Their partner brands include Heart FM, The Telegraph, Square Meal, Uber Eats, Visit Barbados, Virgin and BMW.
• Previous Music Headliners include Blue, Sophie Ellis Bextor, Scouting for Girls, Natalie Imbruglia, Martin Kemp, Craig Charles, Five and Toploader.
• Music headliners for 2025 include Blue, Wanted, Example, Pixie Lott, Judge Jules and Symphonic Ibizia.
• They currently require an Exhibition & Events Sales Executive to sell their expanding portfolio of events.

 The Role

• Selling a range of event and exhibitions space, experiential, sponsorship and other media opportunities to a mix of new and existing customers.
• Focus will be on new business customers.
• Once on board you will manage these clients.
•  Customers will range from SME’s to corporate clients, experiential agencies, PR agencies and advertising agencies  throughout the UK.
• Clients will include consumer brands, food and drink companies and associated lifestyle companies ect.
• This is a structured sale where you will be responsible for sourcing leads and potential customers.
• Developing leads by cold call telemarketing.
• Consultative selling to identify the business needs then create, design and present innovative media and marketing solutions.
• Negotiating and presenting solutions to key decision makers both over the phone and face to face.
• Working to revenue targets and deadlines.
• Maintaining and understanding your sector, market conditions and competitor products.
• You will have the support and back up of strong case studies, metrics and marketing information.
• Spend time at designated shows sourcing leads and developing relationships.

The Candidate

This is a fantastic opportunity for an ambitious and experienced sales person with a passion for food and drink.

You will require / be

• Experience and a demonstrable strong track record of developing new business and managing accounts from within any events, exhibitions, advertising or media sales sector (magazine, newspaper, publishing, outdoor, radio, exhibitions, etc).
• An outgoing individual that builds rapport quickly.
• A solid understanding of the sales process.
• Strong understanding of the media and marketing departments, coupled with drive, motivation and passion to develop new business in a competitive market.
• High activity rate, be very comfortable cold calling, closing deals over the phone and presenting mostly via Zoom face to face.
• Naturally creative with the ability to deal with all levels.
• Commercially aware, motivated and enthusiastic with an ethical approach to sales.
• You will have the tenacity to drive sales forward and a real desire to work in the exhibition sales sector.
• Articulate, proactive and quick thinking.

The Package

In return you will receive a fantastic opportunity to work in a friendly team orientated environment in the exciting world of festivals with an expanding organisation.

Basic Salary to £36K + uncapped bonus (OTE £48K) + benefits