Senior Marketing Executive (Consumer Exhibitions)

Office based in Glasgow

The Company

• One of the UK’s most awarded media and events company.
• An Exhibition and Events group at the forefront of their sector.
• They provide their clients with a range of creative, innovative and ground-breaking event platforms.
• They are looking to recruit a Senior Marketing Executive in Glasgow.

The Role

Purpose of the role:

• Promote their Consumer based Exhibition and drive ticket revenue for the live event through innovative campaigns and promotions.
• Deliver engaging, multi-channel marketing campaigns that showcase the show’s exciting feature areas and exhibitor brands, generating buzz and building awareness.
• Work collaboratively with internal teams (sales, operations, features, and editorial) and external partners (ticketing agency, digital agencies, exhibitors, and sponsors) to ensure the show’s success.

Key responsibilities

• Producing and delivering a comprehensive marketing and promotional plan using multi-channel campaigns (ATL and BTL).
• Execute customer acquisition and retention campaigns through audience profiling and data segmentation.
• Collaborate with the Event Director and Head of Marketing to shape campaign activity and identify key partnerships with celebrities, ambassadors, media and 3rd party promotional partners, delivering strategies to maximise their impact.
• Deliver digital campaigns, including content creation, marketing automation, analytics, emails (ESP), CRM, and website updates.
• Drive continuous improvement and digital innovation to meet audience and business needs.
• Contribute to new initiatives that evolve the show and keep it fresh and exciting.
• Work collaboratively with internal teams (Sales, Operations, Features) and external agencies, including their paid digital agency and ticketing partner, to deliver campaigns to a high standard.
• Track, report and analyse campaign performance to inform future decisions and drive best practice.
• Support and improve SEO and digital engagement, ensuring consistent measurement and optimisation of all digital activity.
• Work directly with exhibitors and sponsors to identify compelling stories and highlight interesting content that will engage their audience and drives ticket sales.
• Develop CRM strategies for campaigns and coordinate activity, including data segmentation and communication emails.
• Be present onsite at the event helping to manage show activity and ensuring smooth delivery of campaign plans.

The Candidate

Ideally you will have

• At least 2 years’ experience in a Marketing Executive role, with proven track record of success in delivering multi- channel campaigns, preferably in a B2C or live exhibition / events environment.
• Experience using website CMS, CRM platforms, ESP tools and digital design platforms (e.g. Canva).
• Strong understanding of SEO, digital content, UX principles and analytics.
• Excellent communication skills, both written and verbal, with confidence working with internal and external stakeholders.
• Ability to thrive in a fast-paced environment, managing multiple projects and working to deadlines.
• Analytical mindset, with the ability to interpret data and make informed decisions.
• High levels of energy, creativity and adaptability – with a passion for delivering engaging campaigns that stand out.

The Package

• A company that value their staff and customers and invest in retaining them.
• Opportunities to work on a high-profile leading consumer lifestyle event.
• A fun working environment.
• Full induction, clear structured professional development plan.

Basic to £35K + benefits